Qatar Vat - Sub Brand

The Qatar VAT sub-brand was developed to create a distinctive visual identity within the broader PwC Middle East brand ecosystem.

While remaining aligned with the firm's established design principles, the sub-brand introduces a unique visual language tailored to the Qatar VAT initiative. Drawing inspiration from Qatar's landscape and architectural forms, the identity is built around a simple circular motif that evolves into the letter "Q"—a subtle yet memorable reference to Qatar. This visual device serves as the foundation of the brand system, creating a recognizable element that can be applied consistently across communications while maintaining flexibility and modernity.

The result is a clean, contemporary identity that balances global brand consistency with a strong local character.

Created during my time at PwC Middle East. All trademarks, content, and intellectual property rights associated with this project belong to PwC Middle East.