02 / Selected work

QAFCO

One shape. Three ESG pillars.

Role
Concept through execution
Year
2025
Created at
Tarjama
Report year
2024
QAFCO project overview
All projects

The idea

Three distinct pillars.One visual language.

The brief was to give environmental, social and governance their own identities, while keeping the report cohesive.

DesignFull design, from concept through execution
Original report diagram showing leaf-based wheat/tree, human and scale symbols.
The three symbols, as shown in the report.Select to inspect the symbols

A shared starting point

Built from
the same leaf.

I developed three symbols from a shared leaf shape, giving E, S and G distinct identities within one visual language.

A wheat/tree form for environmental sustainability. A human figure for social impact. A scale for governance.

Select any image for a closer look.

ESG report · page 58
ESG report · page 58
ESG report · page 39
ESG report · page 39
ESG report · page 28
ESG report · page 28
ESG report · page 14
ESG report · page 14
ESG report · page 4
ESG report · page 4

QAFCO 2024 ESG Report. Designed at Tarjama in 2025. QAFCO retains its report content and trademarks.

Read the published report (PDF)
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