Events
TLS Seminars Brand
A regional identity for a year of Tax & Legal seminars across the Middle East.
Designed for a regional series
A Middle
Eastern identity.
Beyond one country.
PwC needed one identity for the year’s Tax & Legal seminars across the Middle East, with a regional character that didn’t point to a single country.
Piece by piece.
I drew from Middle Eastern mosaic patterns to build a shared visual language. Each seminar topic received its own shape, making the subjects distinct within one identity.
One system, different conversations
The seminars were intended to bring PwC clients together for regional tax and legal updates, spanning new laws, developments and multiple topics.
I designed the identity system to connect those conversations across the seminar series.
Select any image for a closer look.
Created during employment at PwC Middle East. PwC retains project content and trademarks. Applications are shown as design mockups and templates; original artwork includes sample copy.