Create a simple, clear identity connecting Qatar and VAT, ideally using one colour.
From a circle to a Q.
The design decision
A local connection, within a global brand.
I built the identity around a circular Q motif and chose red to connect it with Qatar, working within PwC’s colour and typography guidelines at the time.
Colour palette.Typography and imagery.The Q visual elements.A flexible family of arcs.
From the identity to its everyday use.
I created the identity, templates and mockups. For live presentations, I mentored another designer and reviewed their work for consistency with the design vision.
The identity was used across presentations, proposals and events.
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Presentation cover template with sample copy.VAT readiness campaign applications.Identity applied to printed material.
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Created at PwC Middle East. Original presentation templates include sample copy.
